The ‘siquicha’ is a Quechua word from Cajamarca, Peru, meaning the weaver’s tether. It is the tool that binds an artisan to her loom and connects her to every thread. The fashion brand Siquicha carries this name because their mission is to serve as a similar tool; one that links an ancient craft to the person who wears it. Every garment becomes a connection: from the loom in the Andes to the streets of a cosmopolitan city.

In helping this special brand create a social media and online appearance,  the traditional ways of production are honored while attempting to elevate the brand appearance. The focus in the communication lies in portraying the garments as the precious products they are. As well as incorporating the rich history and culture surrounding them, which is shown in the visuals.