In 2022, Copenhagen hosted a stage of the Tour de France, marking a significant event for the city‘s cycling community. The day after, utilizing the closed-off route, a bicycle tour was organized for citizens, culminating in a special event. Sponsored by the city of Copenhagen and Novo Nordisk, the event was orchestrated by the Good Boys Agency.

Following the success of the event, plans are underway for it to stand alone this year, requiring a rebranding effort. Given the opportunity during my internship, I took on the task of independently designing the new events aesthetics. Working closely with Novo Nordisk and the Copenhagen municipality, the new design aims to capture the essence of the event while reflecting the values of its sponsors and the vibrant spirit of the city.